Jun 10
26
If you’re like the majority of small enterprises, there’s never enough time or money. Especially when it comes to advertising. You realize you have to advertise to build business, but it’s hard to advertise when funds are tight.
This is where guerrilla advertising comes in. Guerrilla advertising (sometimes called “guerrilla marketing”) is about while using resources you have at your disposal to create business. These are generally things that could be a little off the beaten path of mainstream advertising, nevertheless they still prove highly effective if done properly.
Guerrilla Advertising is definitely an unconventional method of performing promotional activities. Usually very funny or subtle, it’s a terrific way to promote a small business with a low budget and create buzz. But you’ll need lots of creativity.
I researched into Guerilla advertising/Ambient Media which helped me to with The Enviromental Oppurtunities brief. Here are some examples that basically caught my attention.
This Mr clean Guerilla Ad would likely attract attention because of the cleanliness of that one line on the zebra crossing. This can be a simple idea and it has an image of Mr clean on the edge of the line. The brightness of the line displays how good the product is.
This piece of ambient media is a campaign for the tv programme ‘Trueblood’ By the end of wood you can find sharp pieces that look like stakes you would employ to kill a vampire. This advertisement is original and quite humorous. Taking a stake would enable viewers to remember about the programme ‘Trueblood’
I really love this little bit of guerilla advertising because when i first saw this I believed it was a noble and clever idea. The folks walking over the image of a dog on a shopping centre floor act as fleas and advertises Frontline: Flea spray.
This Kill Bill Movie Release Promotion is realistic and quite scary. It really is shows the movies genre and this piece of guerilla advertising could be remembered and gain fans.
This part of Guerilla Advertising is quite effective. ‘The faster you get, the faster you go’. If the user interface in a car appeared as if this, there wouldn’t be as many accidents on the road. A hard hitting, clever ad.