A lot of search engines will blacklist your site if you are using website cloaking. The real reason for this is that website cloaking is a method of messing with search engine algorithms and it could have your website banned.

In simple terms, website cloaking is a technique for fooling the search engines to be able to acquire better search engine rank. Once your internet site is blacklisted because you are utilizing website cloaking, you must begin again from square one. Put simply, using website cloaking may get you a high ranking for a short time, but when you are discovered, you are done.

There are experts who are in the Search engine optimization industry use website cloaking because they cannot want anyone to be able to learn about what methods they use to get ranking. If someone can look at their page and the internal workings of it, they can quickly copy the formula.

A lot of people work with their webpages to ensure they are “bot friendly”, so that their sites will be indexed immediately after they are crawled by robots. This implies they don’t actually care how it will appear to the human visitor. This is largely because they are after the AdSense revenue more than marketing products. If their site ranks high and gets a lot of traffic, they stand to earn excellent money with AdSense.

Affiliates usually cloak links to avoid commission theft; but few people consider cloaking their website. Essentially, it is a method of showing a different page to the various search engines than the one that is seen by actual visitors to your website.

The reason that search engines tend to blacklist a cloaked site is that they want to protect the integrity of the structure of the world wide web. Cloaked sites threaten this integrity and this is why they become banned.

This entry was posted on June 19, 2010 at 8:01 am. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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